Optimization

Optimization

There were 19 articles found in this category:

  1. How can I change the ContentLink color?
    Changing the color of the keywords Kontera highlights on your site can influence user click-through rate (CTR) as well as assist in maintaining a coherent look and feel throughout your site: 1. Login to your account via the Kontera Publisher Center and enter the "Kontera Setup" tab. 2. Pick ...
  2. Kontera Secrets: Learn how to optimize your site for Kontera In-Text ads and increase your earnings today
    Joel Comm, a New York Times Best Seller & Social Media Expert, has shared the latest release of his e-book titled Kontera Secrets with us. Joel includes some valuable information that helps publishers through the process of monetizing their site’s textual content with Kontera in-text ads a ...
  3. How can I block Kontera from highlighting in specific areas of my site?
    Kontera offers two tools to help you specify which areas on your site's pages will be analyzed. Zone Tags tell Kontera's JavaScript which areas to analyze. They are useful in keeping Kontera's ads out of navigation bars, headers, footers and titles. Zone Tags can be used multiple times on any given page. Wh ...
  4. Will using Kontera affect my search engine rankings or SEO efforts?
    Kontera ads are Java script based tags which are launched when a user enters a web page. For the most part, Java Script goes unread by search engines. For this reason, Kontera ads do not have any effect, positive or negative, on search engine rankings. Still, your SEO efforts can also improve a ...
  5. Can I use both Zone and Filter Tags on the same page?
    We recommend using either Zone or Filter tags on a specific page rather than both, but you can interchange Zone and Filter tags from page to page on your site depending on your needs. The use of both on the same page is not supported.
  6. What are Filter Tags and how do I implement them?
    Filter Tags are used in order to define an area of the page where ContentLinks™ should not appear. All other areas of the page are valid mark areas. Please use these tags with caution in order to prevent a situation where large areas are filtered unintentionally. Here’s how they wor ...
  7. What are Zone Tags and how do I implement them?
    Zone Tags tell Kontera's JavaScript where to analyze. They are useful in keeping Kontera's links out of nav bars, headers, footers and titles. You can use them multiple times on any given page, just please make sure you open and close each tag separately. Here’s how they work: Like any tag it has a ...
  8. How can I alter the density of links on my site?
    You may alter the link density on your site by using the "Help" tab in the Kontera Publisher Center to send us an email requesting that the link density be increased or decreased on your site. Kontera's Support Team will tend to your request within 3 business days. Customizing ContentLink™ ads ...
  9. What is the best ContentLink color?
    There isn't one ContentLink™ color which guarantees better results. Changing the ContentLink™ color can be easily done via the Kontera Publisher Center, so the best advice is to keep your site’s color scheme and aesthetics in mind, and experiment with different colors to see w ...
  10. What is the best number of ContentLink ads on my site?
    The ideal number of ContentLink™ ads on your site depends on its layout and the length of your pages. There is no magic number and having too many or too few can adversely affect performance. In order to generate the most revenue with Kontera's contextual advertising it is more important t ...
  11. What is the best area of the page for ContentLink ads to appear on?
    The best area for ContentLink™ ads is where the most relevant content on each page is. Generally, this is the top of the page, so it is best to ensure that this area is not omitted from analysis by the usage of Zone or Filter tags. In some cases such as forums, the most recent entries are ...
  12. What other advertising platforms can I use in conjunction with Kontera?
    Kontera's Terms of Service allow you to use any other advertising platform that does not place ads directly inside your content the way ContentLink does. In fact, most of Kontera's publishers diversify their revenue streams by using several advertising platforms, with the most popular and beneficial ...
  13. What are the best areas of my site for ContenLink ads?
    The best areas of your site are the high traffic pages with the most content for Kontera's algorithm to analyze. We recommend implementing across as much of your site as possible to increase ContentLink’s exposure. If you have a lot of photo pages or areas with limited textual content, you may ...
  14. How can I enable ads to open in a new window?
    You can insert the following line of code into your Kontera tags in order to enable advertisements to appear in a new window: var dc_open_new_win = ‘yes’; See tag example below, the bold text is the added code line: <!-- Kontera ContentLink™ --> <script type="text/ ...
  15. Can I change the appearance of the ad layer?
    At the current time, you cannot alter the appearance of the ContentLink ad layer, however we are continuing to increase Kontera's product offering and the customization of Kontera's technology, so in the future, changes to the ad layer may be available.
  16. Why do my metrics fluctuate?
    Metrics fluctuate because advertisers bid against other advertisers for Kontera's keyword inventory. The ads displayed on your site depend on the campaigns that are running with us directly or through one of Kontera's feed partners,and the CPCs change daily as do the actual ads themselves which is why you w ...
  17. How can I limit the number of ContentLink ads on my site?
    You may alter the number of ContentLink™ ads on your site by using the "Help" tab in the Kontera Publisher Center to send us an email requesting for a maximum number of links to be set per page. Your request will be handled within 3 business days. Please keep in mind that this may reduce y ...
  18. Do Flash units affect the ContentLink ads on my site?
    ContentLink™ Ads aren't usually affected by the Flash units incorporated in your site. However, a few publishers have reported cases in which the ContentLink™ ad layer was partially covered by the Flash unit. The solution to this occurrence is to load the Flash unit in a transpare ...
  19. How can I block an advertiser?
    Please use the "Help" tab in the Kontera Publisher Center to send us a message specifying which advertiser you would like us to block. Kontera's Support Team will tend to your request within 3 business days.

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